The origin story
WE WERE
IN THE
STANDS.
It was race day at the 2026 Monaco Grand Prix. A young world champion had just made history. On the pitlane below us, a celebrity entourage, umbrellas, cameras — and a towel that set the internet on fire.
We watched it happen in real time. And instead of just posting about it, we printed a shirt about it. That same night.
Limited first run. No restocks planned. If you know, you know.
2026
Monaco Grand Prix · Race Day
1
Towel. One incident. One shirt.
Limited
First run only — no restock planned
